Learn about Principia

A part of Denmark's biggest cycling universe

Principia is owned by Denmark's biggest producer of bikes, HF Christiansen, who also design and produce brands such as AvenueBike by Gubi, Centurion, MBK, Nishiki, Raleigh and Winther*This may vary based on the country.

Choosing a frame material

Learn more about aluminium, carbon and titanium

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With Principia you get

5 year frame guarantee
Danish quality
Exclusive dealers